The revival of BlackBerry (RIMM;BBRY)
How will BlackBerry‘s (NASDAQ:BBRY), formerly called Research in Motion‘s, new smartphone line perform on the “real” market after the drop of RIMM (now BBRY) shares while the company introduced them on Wednesday. Investors did not like that sales will only start in March because BlackBerry is already late to get in the smartphone market. Originally the company planned to announce the new BlackBerry 10 smartphones in 2011 but it struggled to work with a new operating system. Despite of these negative signs BlackBerry surprised the market with its low prices. The question is if BlackBerry will be able to develop a totally different marketing strategy than it has been following until now. Because Z10 had been put together from the valuable features of Apple Inc‘s iPhone and Samsung’s smartphones and it’s not a conventionally phone from BlackBerry even if they have enriched the phone with own developments. For example the “Black Berry balance” which allows users to separate work and private life, to have one set of apps and settings while at work and another, completely different set when they’re at home. The idea is that users can keep their office time free from distracting apps such as Angry Birds, while sheltering their private life from office emails, etc. Additionally the BlackBerry Messenger returns with a new video chat feature. These innovations will go along more than 70,000 apps in March with the release of BlackBerry 10′s.
It seems that investors are still waiting because the release in March is far away yet. BlackBerry is a well-known brand name worldwide and although the Z10 is not a perfect model, it could provide the floundering company with optimism and potentially boost sales as BlackBerry is aiming to gain traction in key emerging markets like India and Indonesia it was the best decision to come out with a low-cost smartphone. Frankly we assume that a low-cost smartphone with already known and innovative features will be welcomed all over the developed world not only in emerging markets. This is why we think that BBRY is worth to put it on our watch list and consider to buy it soon.